THE NETHERLANDS WELCOMES
THE EPITOME OF SUPERIOR STYLE.
The Dutch dealer, Lengers Yachts, is the latest major addition to the Itama sales network. A constellation that has grown constantly and significantly in the early months of 2008, confirming the mounting international interest in these famous blue and white crafts.
2008 May 16th - Itama, the classic Italian, luxury yacht brand, continues its drive to acquire new dealerships to oversee strategically important markets and regions. After an ambitious start to 2008 that won the brand new business nodes in France, Corsica, Norway, Finland and China (in addition to the other recent additions to the Itama circuit including Bulgaria, Rumania, Brazil, Great Britain and Australia), another prestigious new player, Lengers Yachts, has now joined the Itama network.
Captained by Bas Lengers, Itama’s new dealer, based in Muiden, an attractive, picturesque town near Amsterdam in the Netherlands, will be Itama’s representative for the Netherlands, Belgium and Luxemburg markets thanks to its comprehensive, modern structure. With vast spaces for technical work and refitting, a 40 tonne crane, a spacious yacht shed, a huge showroom for exhibiting models and a comprehensive range of after sales services available to customers at their service point in the Muiden Yacht Centre, Lengers Yachts is a highly reliable partner guaranteeing the highest quality standards. Already a trusted dealer for numerous Ferretti Group brands, including Ferretti Yachts, Riva, Pershing, Mochi Craft and Apreamare, Lengers Yachts is now focusing its expertise and enthusiasm on Itama and is ready to promote the distinctive style and personality of this brand and its unique crafts. The major interest that this dealer is currently investing in Itama is also the result of its intimate knowledge of customers in this part of Europe. As here, many boat owners have a profound affection for authentic open yachts, and their sober elegance and sleek design, and many owners choose this type of yacht especially for use in the Mediterranean.
Lengers Yachts is, therefore, feverishly preparing to open the new nautical year by organizing a number of initiatives to promote the Itama Forty and Itama FiftyFive. These include sea trials, special events and boat shows, all of which have been carefully planned to reach customers, prospective customers and the press. One particularly special item in the programme, is the event scheduled for the 16th , 17th and 18th of May, where the Dutch dealer has invited its VIP customers to a special presentation of the various Itama crafts, as well as other Ferretti Group boats. Lengers will also be attending the forthcoming edition of the exclusive Itama Power Circle, along with all the other members of the Itama sales network. This event, scheduled for the 27th, 28th and 29th of June in Porto Cervo, will also feature the much-awaited grand unveiling of the new Itama SeventyFive.
In fact, the launch of a series of new models featuring an unprecedented level of sophisticated technology while remaining true to the brand’s classic, timeless style, is at the heart of the dynamic expansion that has recently distinguished the Itama business circuit. But the shipyard’s market success and enviable visibility is also the result of another decisive, stimulating strategy to export not only splendid yachts, but also to communicate and promote an all-round “open-yacht” culture and a world of distinctive elegance and refined, sporting sea spirit. This is why today, Itama’s corporate and promotional communications advertise not just a motoryacht, but an entire philosophy, and a unique, intense approach to yachting, summed up in the phrase, “The more you feel, the more you live”. More sensations, more power, more filter-free contact with the sea. In more and more seas around the world.
ITAMA AND THE FERRETTI GROUP
Itama is part of the Ferretti Group, leader in luxury motoryachts, with a unique portfolio of exclusive brands in the nautical world: Ferretti Yachts, Pershing, Itama, Bertram, Riva, Apreamare, Mochi Craft, Custom Line and CRN.
The Ferretti Group, founded by Norberto Ferretti in 1968, is in the forefront of the nautical industry, thanks to a constant product and process innovation and a continuous technological research. Luxury yachts are designed by a team of over 100 specialised engineers (Advanced Yacht Technology) and built in the Group’s 22 production units. Over 3,000 employees, managed by Chairman Norberto Ferretti and Chief Executive Officer Vincenzo Cannatelli, share the same continuous strive towards quality, technological excellence, top performance, exclusive and innovative design, maximising comfort and attention to detail. This daily commitment, common to all Ferretti Group employees, has taken it to the very heights of the nautical world.
The Group, which close its financial statements on August 31st 2007 with a Production Value of 933 million euros (a gain of + 21% compared with the 770 million Euros reported a year earlier), is currently present in 95 countries and has three representative branches situated in Europe, the United States and Asia. It also boasts an international dealer network, which counts over 85 carefully selected distributors, who guarantee the Group’s clientele the very best assistance in marinas all over the world.
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